IPTV Solutions
The growth path for Telcos and CSP's today are paved with multiple challenges-competition from cable & satellite providers,customer churn, declining voice and data revenues among others.To effectively counter and meet these challenges and competitive threats it is pertinent for Telco's and CSP's to launch new revenue enhancing solutions and services such as IPTV, Targeted Advertisement, Digital Signage. Today IPTV and targeted advertisement is an essential component of any telco and CSP's service strategy for enhancing revenues and gaining market share
SRA offers comprehensive IPTV and Targeted Advertisement solutions and services which they can use to monetize and launch new revenue streams
End-to-End IPTV Solutions:
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Design and build tiered IPTV distribution networks, scalable VOD infrastructure, Broadcast & Uplink centers, Content Distribution Network |
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Comprehensive Integration & Support for various IPTV components: Headend, VOD, Encoders, Middleware, DRM, CAS, STB (Set top Box) Applications |
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IPTV applications for Triple / Quad Play Services over Broadband Networks: Media Application development, Social Networking with Video, Gaming, News, Advertising |
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Emerging IPTV Solutions such as: Multi Room DVR, PC-TV Connectivity, Web 2.0 & Social Networking applications, Start-Over TV, Remote Authorizations / Recording, Presence & Messaging, Multi-platform Video, Live to VOD, AVOD, Catch-Up TV, Engaging Third Party Apps. |
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Middleware Technical Support Services: Connected IP STB Middleware, Pre-built solution stacks with Made- to-Order integration and customization services |
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Business Logic Components Integration: Media Mgmt., Meta Data Mgmt., Security, Communications & Applications Mgmt. |
Targeted Advertising Solutions:
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Advanced targeted and interactive advertising solutions, IPTV Live and VOD ad insertion |
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Complete mixed media, frame accurate, targeted ad insertion, video, overlay, audio, animation, photo, banner for IPTV |
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IPTV Dash board for advertisers to view real time statistics (who is watching, what commercials, past, right now, and in the future) for unprecedented control and monitoring of ad campaigns |
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Granular targeting
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Group set up and targeting based on input rules and parameters |
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Artistic Intelligence engine built specifically for targeted advertising -heuristic targeting, stochastic assertions, behavioral targeting, demographic, geographic viewing pattern, psychographic, GPS-ASPL |
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Ad Campaign management with media management dashboards for the operator and advertisers
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